The Federal Inland Revenue Service (FIRS) has unveiled a new slogan.
The newly launched slogan is “Simplifying Tax, Maximising Revenue” replacing the previous one, “It Pays To Pay Your Tax.”
The announcement was made in a statement on Friday by Sikiru Akinola, Technical Assistant, Media to the FIRS chairman.
According to the statement, the shift is part of the agency’s broader restructuring efforts aimed at prioritizing taxpayer needs and enhancing service delivery.
The statement also revealed that the new slogan was the winning entry from a competition among FIRS staff, with Mohammed Gidado from the Bauchi State office emerging victorious.
FIRS chairman Zacch Adedeji commended the new slogan, stating, “It aligns with the agency’s mission and strategic direction.”
He also highlighted the formation of a Customer Service Optimisation Committee, which is tasked with improving taxpayer experience and promptly addressing inquiries.
According to him, the committee will assess current practices, pinpoint areas needing improvement, and implement changes to streamline processes and enhance service delivery.
He said, “In today’s rapidly changing environment, maintaining high standards of customer service is essential to ensure taxpayer satisfaction and compliance. This committee will systematically review our current practices, identify areas for improvement, and implement changes that will streamline our processes and enhance overall service delivery.
“The committee will play a pivotal role in building and maintaining public trust in FIRS. By focusing on transparency, efficiency, and responsiveness, we can foster a positive relationship with taxpayers, encouraging voluntary compliance and strengthening the credibility of our institution.
“The committee’s efforts to benchmark against global best practices will ensure that FIRS remains a leader in tax administration both nationally and internationally.”
Speaking earlier, the Chief of Staff to the chairman, Tayo Koleosho, said the need to adjust some initiatives came into being after the strategic reforms carried out by FIRS.
“Rather than bring outsiders to do most of our work, we believe we have capable hands who can do this. So, that was why we asked our members of staff to take part in the slogan challenge which produced the three slogans that best captured our strategic direction.
“We understand that it is important for us to have a unified slogan. Our ‘It pays to pay your taxes’ continues to be true. But as we reform, we must note the past, the now and the future we are going to. That’s why we come forward with a slogan that resonates with the agenda of the chairman,” he added.
Approximately 950 FIRS staff participated in the slogan competition, with three entries selected as finalists.
The winner, along with runners-up Shehu Hauwa Abubakar and Sanni Kabiru, received plaques and cash prizes.